Your website is your digital storefront, and just like a physical store, if it’s hard to navigate, slow, or broken, customers won’t stick around. Even if your business offers amazing products or services, poor website performance could be driving people away.
Here are some silent killers that might be costing you leads and sales and what you can do to fix them.
1. Slow Loading Speed
Every extra second your website takes to load increases the chance of someone leaving. In fact, most people expect pages to load in under 3 seconds.
Fix it:
- Compress large images
- Use a reliable hosting provider
- Reduce unnecessary plugins and scripts
- Install a caching plugin (e.g., WP Rocket or LiteSpeed Cache)
2. Broken Links & Missing Pages
A “404 Not Found” error can break trust fast. It makes your site feel outdated or abandoned.
Fix it:
- Use tools like Broken Link Checker or Screaming Frog to scan your site
- Set up proper redirects if you’ve changed page URLs
- Regularly review your menus and footer links
3. Poor Mobile Experience
Over 60% of web traffic comes from mobile devices. If your site doesn’t look good or work smoothly on mobile, you’re losing potential customers.
Fix it:
- Use a responsive theme
- Test your site on different screen sizes (try Google’s Mobile-Friendly Test)
- Avoid popups that block the screen on mobile
4. Confusing Navigation or Checkout
If users can’t find what they need, or can’t figure out how to check out they’ll leave.
Fix it:
- Simplify your menu structure
- Highlight important buttons (like “Buy Now” or “Book a Call”)
- Minimize the number of steps in your checkout process
Conclusion
You don’t always need a complete redesign to see results. Often, small improvements can make a huge difference.
If you’re not sure where to start, we offer audits and support for both WordPress and Shopify stores.
👉 Need help fixing your site? Contact us: We’d love to support your growth.
